TASK 2 (Visual Analysis)

Task Briefs:

This task requires me to assess, investigate, document and analyze the existing art/design work I selected in Task 1. I will study the design principles found in that work, as well as the size, placement, purpose, effectiveness of the design in relation to the UNSDG goal that I've chosen.

Design that I chose :

"Kindness Matters"

by Yi-Chih Lin

OBSERVATIONS

The design work is in portrait format. In the center, there is a pigeon and human hands holding love with a peace sign on its inside. On the tip of each of the pigeon's feathers there are flags of different countries such as Japan, Switzerland, Canada, United Kingdom, Germany, and many more. At the bottom side, there are pictures of humans struggling with water shortage, hunger and poverty, as well as fire to further emphasize their struggles. While at the top side, there are several symbolisms such as pigeon which represents peace, heart which represents love, etc. As for visual elements, the main colors observed are orange, blue, white, gray and black. Overall, it is a colorful design.

ANALYSIS

I see the whole image as peace symbolism to spread awareness of the importance of peace and kindness. There is use of contrasting colors such as orange and blue that create a certain impact on the design. As well as the use of darker color tone with lighter color tone to create highlights. There are variety of colors and shapes in the artwork making it more vibrant, appealing and not monotonous. This poster's visual elements proportion is quite balanced. The weight on both sides of the artwork is almost symmetrical. Although the orange color outshine the blue color in some parts of the design making it a little unbalanced. There are some repetition of elements. For example, the repetition usage of humans with similar color palettes and flags. The poster is designed to highlight the peace symbolism to one's eyes as the main focus, then followed by the other visual components. The designs follow a common theme in both color and shape creating oneness. The pigeon and the symbol inside the heart both symbolize peace and kindness while the heart symbolizes love. The imagery of some people who are struggling and the title, deepens the meaning of the design as well as better conveying the intended message.

INTERPRETATION

This artwork is the grand prize winner of the 2018-2019 Peace Poster Contest held by Lions Clubs. The contest aims to promote peace, kindness and unity in line with the UNSDG No. 16 - Peace, Justice and Strong Institutions. This contest is held yearly in many different countries. The main target of this contest are children because it gives children the chance to express their visions of peace and inspire the world through art and creativity. They are encouraged to portray their life experiences and culture in responding to the theme. The reason why posters are chosen as medium is because posters can be highly effective means of advertising and promoting a product, service, or event. The theme of the contest is Peace as it is an essential elements for life and growth as well as the basic of human right.