Interactive Design - Project 1
|| 10/17/2024 - 11/03/2024 (Week 4 - Week 6)
|| Bertrand Alden Gani / 0370471
|| Interactive Design
|| Bachelor Of Design In Creative Media
|| Project 1
INSTRUCTIONS
PROJECT 1
Objective:
The objective of this assignment is to develop a comprehensive proposal for the redesign of an existing website. The proposal should demonstrate your ability to critically evaluate a website’s design and functionality, and to propose design solutions that enhance user experience, aesthetics, and performance.
Assignment:
I am required to select an existing website which I feel has several design and UX issue and prepare a detailed proposal for its redesign. The proposal should address the following key aspects:
Website Analysis:
- Current Design Evaluation: Provide a critique of the current design, focusing on layout, color scheme, typography, imagery, and overall aesthetics.
- User Experience (UX): Assess the site’s usability, navigation, accessibility, and responsiveness. Identify pain points or areas that could be improved.
- Functionality: Evaluate the website’s performance, including load times, interactivity, and compatibility across different devices and browsers.
Redesign Goals:
- Objectives: Clearly define the goals of the redesign (e.g., improved usability, modernized look, enhanced brand alignment).
- Target Audience: Describe the intended audience for the redesigned website and how the new design will better meet their needs.
Design Proposal:
- Visual Design Concepts: Present your ideas for the new visual design, including visual references, mood board and wireframes. Discuss the rationale behind your design choices.
UX Enhancements:
- Propose changes to improve user experience, such as simplified navigation, better content organization, or enhanced interactivity.Technical Considerations: Outline any technical updates or changes, such as optimizing for mobile devices, or improving load times.
I chose Berkshire Hathaway website:
Proposal: link





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