Interactive Design - Project 1

 

 || 10/17/2024 - 11/03/2024 (Week 4 - Week 6)

|| Bertrand Alden Gani / 0370471

|| Interactive Design

|| Bachelor Of Design In Creative Media

|| Project 1

INSTRUCTIONS

PROJECT 1

Objective:

The objective of this assignment is to develop a comprehensive proposal for the redesign of an existing website. The proposal should demonstrate your ability to critically evaluate a website’s design and functionality, and to propose design solutions that enhance user experience, aesthetics, and performance.

Assignment:

I am required to select an existing website which I feel has several design and UX issue and prepare a detailed proposal for its redesign. The proposal should address the following key aspects:

Website Analysis:

• Current Design Evaluation: Provide a critique of the current design, focusing on layout, color scheme, typography, imagery, and overall aesthetics.

• User Experience (UX): Assess the site’s usability, navigation, accessibility, and responsiveness. Identify pain points or areas that could be improved.

• Functionality: Evaluate the website’s performance, including load times, interactivity, and compatibility across different devices and browsers.

 

Redesign Goals:

• Objectives: Clearly define the goals of the redesign (e.g., improved usability, modernized look, enhanced brand alignment).

• Target Audience: Describe the intended audience for the redesigned website and how the new design will better meet their needs.

      

Design Proposal:

• Visual Design Concepts: Present your ideas for the new visual design, including visual references, mood board and wireframes. Discuss the rationale behind your design choices.

      

UX Enhancements:

• Propose changes to improve user experience, such as simplified navigation, better content organization, or enhanced interactivity.Technical Considerations: Outline any technical updates or changes, such as optimizing for mobile devices, or improving load times.

I chose Berkshire Hathaway website:

Proposal: link