Application Design 1 - Project 1 : Mobile Application Proposal, Class Exercises & Group Activity
|| 04/23/2025 - 05/16/2025 (Week 1 - Week 4)
|| Bertrand Alden Gani / 0370471
|| Application Design
|| Bachelor Of Design In Creative Media
|| Project 1 : Mobile Application Proposal, Class Exercises & Group Activity
TABLE OF CONTENTS
1. Instructions
2. Lectures
3. Project
4. Feedback
5. Reflection
INSTRUCTIONS
Week 1 : Introduction to Mobile Application Design
Application design is the foundation upon which great software is built. It encompasses the visual aesthetics, the way users interact with the product, and the overarching principles that guide the entire development process.
Why App Design is important :
Provide a seamless user experience, boosting engagement, retention, overall customer satisfaction, improve app performance and accessibility, intuitive navigation, and responsive layout.
Importance of Mobile in the Digital Era :
Ubiquity of smartphones, mobile-first approach, shift in user behavior, and competitive advantage.
Unique Challenges :
Limited screen real-estate, diverse device capabilities, contextual awareness.
User-Centered Design (UCD) :
2. Design
3. Evaluation
Benefits of UCD :
Increased user satisfaction, reduced development costs, improved product adoption, and enhanced brand reputation
Understand user needs, prioritize key features, optimize for mobile, validate and iterate.
Designing for Small Screens :
Compact layout, intuitive navigation, tactile interactions, visual hierarchy.
Conclusion and Key Takeaways :
Cohesive UX, continuous optimization, emerging trends.
Week 2 : The Art of User-Centered Design
UCD is a design philosophy that puts users at the forefront of the entire product development process.
UCD Process :
Discover/analysis, define, design, validate, and develop.
ROI of UCD :
Improve credibility, improve performance, increase exposure, rand reduce resource burden.
User Interface (UI) :
Focus on visual elements, incorporating brand elements, balancing aesthetics with usability.
User Experience (UX) :
Focus on user impression and satisfaction, analytical and research- based.
Week 3 : Usability Designing Products for User Satisfaction
What is Usability :
Usability refers to the effectiveness, efficiency, and success of a user in utilizing a product or design within a specific context. Usability asks how well users can achieve their goals within a product or design, considering how quickly they can learn it and how many errors they encounter.
Common Usability Pitfall:
Complex interfaces, confusing navigation, lacks of clear calls to action, inadequate error handling.
Key Principle of Usability :
2. Simplicity
3. Visibility
4. Feedback
5. Error Prevention
In this week, we needed to present our final mobile application proposal. After presenting, the lecturer provided some feedbacks for final improvement before submission.
Project 1 : Mobile Application Proposal
Instructions
- Choose a mobile application that has poor user experience (UX) or user interface (UI) design.
- Perform surveys, interviews, and market studies related to the chosen app and its user base.
- Prepare proposal document which clearly explain the problem with the current app's UI/UX and also key features for the redesign.
- The proposal will be reviewed to determine if the app idea is suitable for the next development phase.
- Continuously refine and improve the idea based on feedbacks.
- Introduction – States the purpose and importance of app design on user experience.
- Background – Reviews the current app, its pros and cons, and user needs.
- Goals – Outlines redesign goals and how they’ll improve the user experience.
- User Research – Explains how user feedback and testing will guide the redesign.
- References – Lists sources and inspirations used in the design process.
Week 1 - Draft Proposal
For this week's assignment, we are tasked with evaluating three company apps that are not famous, have over 100 reviews on the App/Play Store and feature more than 10 unique pages. Our objective is to identify design flaws in their user interface (UI) and user experience (UX), and propose enhancements.
After some researching, I chose these 3 apps for my draft proposal:
- MyDigi
- BCA Mobile
.png)
.png)
.png)
Draft Proposal
Week 2 - Final Proposed Idea
In this week we needed to choose one of the app from the draft proposal for our final proposal.
- Finalize the progress slide.
- Refer to the Week 2 lecture slides for guidance, as the last two slides outline what needs to be included.
- For the final proposed idea, focus on just one company's app.
- This document will assess if the mobile app concept is worthy of moving forward to the next development stage.
- The assignment is due in Week 4.
- Remember to update your e-portfolio by documenting your thoughts and progress throughout the assignment.
- Any detected plagiarism will result in penalties.
Week 3 - Finalised Proposal
For this week we needed to have some progress for our final proposal. Here is my progress for this week :
.png)
I followed the instructed proposal format by including Introduction, Background & Context, Goals & Objectives, User Research, and Reference. For the sub-title, I followed the senior's format :
- Background & Context (App Description, App Current Design, Ratings & Reviews, Strength vs Weakness, Weakness & Solution, Competitive Analysis, Data Comparison, User Demographics, User Needs)
- Goals & Objectives (Redesign Objective, Primary & Secondary Goal, Design Strategy)
- User Research (User Research Method, Plan for User Testing, Conclusion)
- References (References)
Week 4 - Finalised Proposal (Presentation)
In this week, we were required to present our final proposal. After presenting, the lecturer will give feedbacks for final improvement before submission. Based on the feedbacks given to me after my presentation, I made my final improvement :
1. Add short explanation for Primary and Secondary Goal
.png)
.png)
.png)
Comments
Post a Comment