Experiential Design - Task 1

|| 04/22/2025 - 05/18/2025 (Week 1 - Week 4)

|| Bertrand Alden Gani / 0370471

|| Experiential Design

|| Bachelor Of Design In Creative Media

|| Task 1

TABLE OF CONTENTS

1. Instructions

2. Lectures

3. Task

4. Feedback

5. Reflection

INSTRUCTIONS

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LECTURES

Week 1 : Introduction

On this week, the lecturer briefed us about the tasks that we'll be doing for this module. After that, he introduced us to stuffs related to experiential design such as Augmented Reality(AR), he showed us some AR videos as well as some previous students' work.

Week 2 : Experience Design & Marker-Based AR Experience

Designing Experinces

Experience Design involves creating products, services, processes, events, omnichannel interactions, journeys, and environments with a strong emphasis on delivering high-quality user experiences and culturally meaningful solutions.

User Mapping

User mapping is the process of visually outlining a user's interactions, behaviors, needs, and emotions throughout their journey with a product, service, or brand. It helps to understand the user's experience from start to finish, identify pain points, and uncover opportunities for improvement.

Types of user mapping include:

- User Journey Maps – Show the steps a user takes to achieve a goal.

- Empathy Maps – Explore what users think, feel, say, and do.

- Experience Maps – Broader maps showing the full experience across multiple channels.

- Service Blueprints – Include both user actions and internal processes behind the scenes.

Group Activity 1

We were instructed to make a Journey Map. We need to identify gain points, pain points, as well as the solution. We chose Taylor's Uni Starbucks as our focus of our Journey Map.

Marker-Based AR Experience

We were instructed to download Unity and Vuforia package. Then we needed to set up Vuforia license key and image target database for our next class.

Week 3 : 

In class, the lecturer told us to search for AR 3D Animal in Google.

Group Activity 2

We were tasked to imagine ourselves in scenario in a place (Gym, Kitchen or other). Then we needed to think what AR experience and extended visualization that can be useful in that scenario. We also needed to explain how do we want the user to feel.

Here is our group's work:

Marked-Based AR Experience

I downloaded Unity and the Vuforia files, then I followed the tutorial video provided by the lecturer. Here is my testing result :

Week 4 : Affordances in AR

In design, affordances give you a sense of what you can do.

Previously, we did a marker-base AR experience why we need an ImageTarget to trigger the AR visuals. In our case, we spawned a 3D cube when the image target is detected. This week we moved forward to UI Button controls.

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TASK

Task 1 : Trend Exploration and Idea Generation

For this task, we were instructed to explore current popular market trends to better understand the technologies and how to create content for them. Then we were required to propose 3 potential ideas for our project.

Research & Exploration

Here are some examples of how Augmented Reality (AR) is used in current popular markets:

1. Retail – IKEA Place App

IKEA uses AR to let customers visualize how furniture will look and fit in their homes before buying. Using smartphone camera, the app will places 3D models of furniture in real-world environments.

2. Beauty – L’Oréal’s Virtual Try-On

L’Oréal’s AR-powered app allows users to try on makeup virtually using facial recognition. This helps customers experiment with different products before purchasing.

3. Automotive – Porsche AR Visualizer

Porsche uses AR to let potential buyers explore and customize cars in 3D, view features, and even place a life-size version of the car in their driveway using a smartphone or tablet.

Because AR is so useful in these areas, more companies are starting to use it, which is helping the AR market grow fast.

What I found inspiring about these AR experiences is how they use technology to solve real-world problems in simple, user-friendly ways. IKEA’s app, for example, turns a common challenge of visualizing furniture in your space into an easy, interactive process. It’s smart and practical. I was surprised by how accurate and seamless L’Oréal’s Virtual Try-On look, I didn’t expect the makeup to be so realistically applied through screen. It made me realize how far AR has come in terms of facial recognition and personalization. Porsche’s AR Visualizer was especially valuable in showing how AR can make big, complex purchases feel more approachable. Being able to explore and customize a car in such detail from your phone or tablet is something that really enhances the buying experience. Overall, it was inspiring to see how AR isn’t just flashy, it’s being used in ways that actually help people make better decisions and enjoy the process.

Idea 1 - AR Try-on

• Problem Statement:

When shopping for clothes online, people often don’t know how the item will look or fit on them. This can lead to disappointment when the clothes arrive, and many end up returning what they bought.

• Proposed Solution:

Add an AR Try-On feature to online shopping platforms. Shoppers can scan a barcode to see the clothing on themselves through their phone camera. They can also change the size or color on screen. This helps people choose the right items and feel more confident before buying, which can lead to fewer returns and happier customers.

• Ideation : 

Users will be able to have try-on experience when online shopping through e-commerce. This will allow customers to visualize products in their own space before making a purchase.

• Target Audience :

Online shopping customers

• Process :

- In e-commerce platform, user simply choose the items of clothing that they want to try-on. 

- Then the user can scan the the barcode provided to enter the AR experience

- AR will display the clothing item on the user in real-time.

- User can swap the screen to change the clothes' size or colour.

• Advantages :

- Help user to avoid dissatisfaction or disappoinment after purchase

- Lower return rates

• Disadvantages :

- AR try-on may not reflect the item of clothing (colour, texture, quality) accurately.

- Some people may be not comfortable using AR-try-on

Idea 2 - AR Map

• Problem Statement:

It’s easy to get lost or confused when using regular maps, especially in big places like malls or when visiting a new city. Tourists often have trouble finding their way and may not know where things are.

• Proposed Solution:

Make an AR Map that shows arrows and directions on the phone screen using the camera. Users just choose where they want to go, and the app will guide them in real time. They can also tap on roads or buildings to see their names or more info. This makes finding places easier, more fun, and less stressful.

• Ideation : 

Users will be able to navigate and explore physical spaces using AR for a more interactive and efficient map experience. This allows users to get real-time, location-based information in stores, malls, or public spaces.

• Target Audience : 

Tourists

• Process :

- Users open the map or location-based app on their device.

- Then they input or select their desired destination.

- AR will display directional arrows and distance information directly on the user's live camera, guiding them to their destination.

- Additionaly, user can click on specific road or buildings to get more information such as name, etc.

• Advantages :

- Avoid users to get lost or confused by using regular map.

- Make navigating more fun and interactive.

• Disadvantages :

- There may be connection issue in some area which will affect the AR experience.

- It may drain users' device battery quite fast.

Idea 3 - AR Food Package Scanner

• Problem Statement:

Food packaging can sometimes be misleading, showing images that don’t match what’s actually inside. This can cause confusion or disappointment for customers, especially those with dietary restrictions or allergies.

• Proposed Solution:

Create an AR scanner that lets users point their phone at a food package to see a visual of what’s really inside. They can also tap on the product to read more details like ingredients and allergy warnings. This helps people make better choices when buying food and avoid being misled by packaging. However, for this to work well, food companies need to share accurate product information.

• Ideation :

Users will be able to scan the packaging of a food product to reveal accurate, visual information about what's inside, helping users to avoid misleading labels or false advertising. This idea was inspired by Japan's regulation requiring that packaging images accurately represent the product inside.

• Target Audience :

Packaged food consumers

• Process :

- Users can point their camera at the product’s barcode.

- AR will display a visual representation of what’s actually inside the package.

- Users can click on the product visualized to receive more information such as ingredients, allergy warning, etc.

• Advantages :

- Help users to avoid false advertising.

• Disadvantages :

- Need cooperation from the producer to access the product information.

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FEEDBACK

Week 4:

General feedback: Keep exloring to further make your idea more fun, engaging and useful.

Special feedback:

- Idea 1 will be difficult to make.

- Idea 2 is the most interesting one out of the three

- Idea 3 contain lots of information texts which could make it boring.

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REFLECTION
Week 1:

This week was an introduction to the module and I found the part about Augmented Reality (AR) really interesting, seeing examples and past student projects made me curious to learn how AR works and how I might use it in my own projects. Overall, it made me look forward to what’s coming next.

Week 2:

This week lecture helped me understand the importance of designing with the user in mind. During the group class activity, I learned how to make Journey Map and identify what shape a customer’s experience, both good and bad. It showed how user mapping can lead to simple but effective improvements.

Week 3:

This week was quite fun. I need to come up with an AR concept for a real-world place and think how it will help the users. Beside that, I  learned about Marker-based AR experience using Unity and Vuforia. It was tricky at first because I am not familiar with Unity, but the tutorial video given by the lecturer really helped me to understand the basics.

Week 4:

This week I learned how affordances guide user interaction in AR. I also learned how to add UI button controls to our marker-based AR to make the experience feel more interactive and intuitive. It was a simple step, but it showed how small design elements can give users a clearer idea of what they can do in an AR space.

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