Application Design 1 - Project 2 : UI/UX Design Document
|| 05/21/2025 - 06/25/2025 (Week 5 - Week 10)
|| Bertrand Alden Gani / 0370471
|| Application Design
|| Bachelor Of Design In Creative Media
|| Project 2 : UI/UX Design Document
TABLE OF CONTENTS
1. Lectures
2. Instructions
3. Project 2
4. Feedback
5. Reflection
Week 5 : Card Sorting
This week we learned about card sorting. Card sorting is a powerful method to understand how users group and categorize information. It helps determine an organization scheme that aligns with users' mental models.
Week 6 : Introduction To UX Research Interview and Questionaire
In this week lecture, we were introduced to the fundamentals of user experience research. Mr. Zeon discussed different research methods and techniques for conducting user research which we will do for our second project. For this week, our assigned task is to develop both online and interview questionnaires.
Week 7 : UI/UX Design Document - User Persona
In this week lecture, we learned about user persona. Persona is a rich description of a user. The purpose of having user persona are to help us understanding user needs as well as aid us in strategizing and guiding intelligent design decisions.
Week 8 : UI/UX Design Document - User Jouney Map and Digital Card Sorting
User journey map visually outlines the steps an individual takes to achieve a goal, helping designers and developers understand the overall user experience in an organized way. It fosters empathy by allowing the team to experience the user’s journey, including their emotions and frustrations, while also highlighting pain points encountered during interactions with the product.
Week 9 : UI/UX Design Document - Site Map and User Flow
Site map is a footprint showing how each page relate to the web/app's hierarchy. It guides the user's attention and organizes content meaningfully. Meanwhile, user flow is the user's path to finish a specific purpose. It includes each step, from the starting point to the end point.
INSTRUCTIONS
For this project, we were required to research user needs to help us redesign the app in a better way. We will collect information through user interviews, write down the answers, and group the findings using affinity mapping. From this, we will create user personas, user journey maps, and prioritize app features using methods like MoSCoW, 2x2, and MVP. Finally, we will design a user flowchart to show how the improved app will work.
1. Interview Questions & Process
I started my research plan by deciding how I would carry out the interviews and writing down the questions I wanted to ask. This helped me organize the interview process and make sure the questions were clear and useful for getting the information I needed.
2. Interview Answers & Affinity Mapping
Here is the transcript of my interviews:
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Based on the interview results, we need to make 3 personas. My personas are Juan Carlos (Business Student), Saamy Tan (High School Student), Galang Dirgantara (Digital Marketer).
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After that, we needed to create journey maps for each of the personas.
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We are instructed to choose one of our personas. My chosen personas was Juan Carlos (Business Student). We need to find feature ideas that catter to them for our app redesign. Then, we need to categorize them based on their priority.
- MoSCoW
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- 2x2 Matrix
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We needed to create a user flowchart that visually represents and maps out the steps a user takes to complete key tasks within the redesigned app. This flowchart helps us understand the user’s journey more clearly, identify decision points, and ensure that the navigation and processes in the app are simple and efficient.
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7. Slides
Lastly, we need to compile all of the process to slides. I made mine in Canva, here is the final slide:
Final Submission - Assesment 2
This task helped me understand how important it is to deeply explore user needs before jumping into design. At first, I thought redesigning an app was mostly about changing its look, but through this task, I learned that real improvement comes from listening to users, analyzing their pain points, and prioritizing solutions that matter most to them. Creating personas, journey maps, and using tools like MoSCoW and the 2x2 matrix taught me how to think critically about which features add real value. This experience also improved my skills in organizing research findings and turning them into clear, actionable design directions. Overall, it made me realize that good design is not just creative but also research-driven and user-centered.
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