Design Research Dissertation - Task 2: Visual Design

|| (Week 7 - Week 11)

|| Bertrand Alden Gani / 0370471

|| Design Research Dissertation

|| Task 2: Visual Design

TABLE OF CONTENTS

1. Instructions

2. Idea & Concept

3. Design Progress

4. Final Visual Design

5. Feedback

INSTRUCTIONS

Fig 1.0 MIB

IDEA & CONCEPT

First, I tried to search for references and ideas for my design. I began by exploring the overall design direction I wanted to follow. Since the topic of my dissertation focuses on live-action adaptation of animated film, I tried to include that aspect in my design.

Fig 2.0 Moodboard

DESIGN PROGRESS

After I decided on my design direction. I opened Adobe InDesign and start preparing the layout.

Setting Column & Margin

I used consistent margin with 19 mm for Top, Bottom, Inside and for Outside I used 12.7 mm. I made it to 2 column layout with 8 mm Gutter.

Fig 3.0 Margin and Columns

Designing Cover Page

After seeting up the column and margin, I began designing my cover design. I tried to combine fonts to highlight the title for example for "Animated Film" I used a more cartoonish font and for "Live-Action" I used more proffesional font. Here is my first design:

Fig 3.1 First Cover Page

After consulting with the lecturer, she said I need to experiment more with the design, make more variation, for example maybe not all the title have lines. So I went back to InDesign and tried another design.

Fig 3.2 Second Cover Page

Designing Other Page

I decided to go with it, and started designing the next pages. I want atleast 2-4 pages before it reach the first content, so I copied my dissertation title to the next 2-4 pages. I added information such as my name, my school, etc. I also tried to incorporate "culture" in my design because it was one of my dissertation topic, so I added some Batik motive to represent "culture". In few pages, I also wanted to include some cartoon character, animated vs live action side by side image, etc.

Fig 3.3-3.5 Design Elements

FINAL VISUAL DESIGN

Fig 4.0 Final Visual Design

FEEDBACK

Week 8:

• (No class)

Week 9:

• I didn’t consult due to lack of progress

Week 10:

• (No class)

Week 11:

• Try to experiment more with the design.
• Make a few variations of the cover page.